Secrets of ancient times

Italy

Welcome to Anima Mundi

Anima Mundi

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Collection

Anima Mundi is a journey back to the most fascinating and remote periods of human history. Those which gave rise to writing and philosophy, the great religions and the imposing architectures which still evoke emotions and deep admiration. It was from those distant times, in lands inhabited by peoples surrounded by mysteries, where the art of perfumery also arose: ritual knowledge carried out with fumes and secretly handed down by ancient masters.

Preserved texts and engravings found on temples have served as our inspiration for this exclusive signature collection which celebrates the greatest civilisations of the past and their sophisticated olfactory practices. The Latins, Egyptians, Maya, Nabataeans, and Dravidians all live again in the atmospheres invoked by the precious heritage of olfactory knowledge that has been handed down on the walls of the villas of Pompeii, in the laboratories of the Pyramids, in the manuscripts of the Mayan Codes, in the Ayurvedic texts.

The secrets of these blends come from natural components that were once used for fumigation, the recipes suggested by the ancient herbals and the most sought-after spices carried on the Perfume Road.

Each fragrance is an atavistic call that crosses temporal and geographical distances.
Each perfume is the essence of a people and the echo of a philosophical principle that goes back to the dawn of time: the Soul of the World, the "breath" that gives life, the creative spirit that forms the Universe.

Parfume - Anima Mundi

New for 2019

Precious Gift

A real Ruby is the great protagonist of Anima Mundi's "Precious Gift”,an exclusive gift that will surprise the luckiest admirers of the collection.

In every production there will be a special box that will be accompanied by a code informing the recipient that they have won a Precious Ruby (along with its gemological certificate – between 1,2 and 1,7 kt. Considering the production).

This Card with the personal Code, give to the winner the possibility to receive the “Precious Gift”.

We ask the lucky person to write an email to info@nicheandco.com attaching an image of the certificate of the precious gift and writing a telephone number or an email.

It will be our pleasure to contact the lucky winner by telephone and e-mail, congratulating him on the precious winnings, communicating the delivery method.

The lucky winners will be randomly selected. An unexpected gift is on its way to them: a precious treasure chest enclosing the same gem that the ancients used as a jewel, amulet, and talisman.

Very ruby - Anima Mundi

Video

Perfumes

Parfume - Ankh Sun Amon

ANKH SUN AMON

Spicy • Amber

“Come closer, so that I can talk to you:
put fine linen around her body
and cover her bed with royal wine...”

Continue...
Parfume - Dûsara

DÛSARA

Spicy • Aromatic • Boisé

“I do not want to write verses:
therefore I burn a censer...”

Continue...
Parfume - Īśvara

ĪŚVARA

Spicy • Oriental

“In summer, the beautiful ladies of court
smear their breasts with sandal oil...”

Continue...
Parfume - Pompeii

POMPEII

Aromatic • Fresch • Fruity

“I shall give you an ointment that my girl
received from the Venus and the cupids...”

Continue...
Parfume - Tikal

TIKAL

Gourmande • Boisé

“Only a miracle,
only for magic art did the formation of mountains and
of valleys take place...”

Continue...
Parfume - Triskell

TRISKELL

Gourmande • Boisé

I know I hung from a tree in the wind,
for nine full nights,
wounded with a spear...

Continua...
Emilia e Giorgio

About Us

Creativity of Emilia Armida Chinigò and the entrepreneurial spirit of Giorgio Biella. This exclusive collection comes from historical research and Emilia's passion for ancient civilisations, which she has always considered "the precious keys for opening the doors of the future".
The brilliant fragrance designer has gambled on components of the highest quality and their interaction in sought-after blends. A choice that Niche and Co. had already pursued with Onyrico, its first line of signature perfumes.
The five vivid bottles of Anima Mundi enclose the naturalness of their components and collaborations with the most established noses of Italian perfumery; a path carried out in stages that tells the story of perfume in its most ancient variations. A project which is particularly dear to Emilia and Giorgio. Because perfume has always been synonymous with cultural research, inner harmony and mystical tension. And being able to transmit these values to the future is a task and a privilege for them.

Events/30.08.2019

Triskell

Triskell the new fragrance of 2019 was present in Moscow at the prestigious FIFI Summer Fragrance Festival 2019.

Events/25.04.2019

Esxence 2019

The most prestigious event of the International Artistic Perfumery at The Mall in Milan, April 25 to 28, 2019.

Watch the video of Esxence 2019

Awards/18.02.2019

Art and Olfaction Awards 2018

ANKH SUN AMON is the fragrance of ANIMA MUNDI line, classified among the 10 finalists of the prestigious Art and Olfaction Awards 2018.

Events/05.03.2018

Esxence

L'evento più prestigioso della profumeria artistica internazionale.
L’opportunità di conoscere i veri protagonisti dell’affascinante universo di fragranze di nicchia.
Espongono marchi selezionati provenienti da ogni parte del mondo.
Organizzato al The Mall di Milano, dal 5 all'8 aprile 2018.

Guarda il video di Esxence 2018

Events/10.09.2017

Pitti

Profumi e fragranze senza tempo creati secondo le migliori tradizioni.
Abbiamo presentato ufficialmente la collezione di Anima Mundi nell’esclusiva cornice del Pitti Fragranze di Firenze.
Scoprire queste meraviglie olfattive, uniche e di carattere, è stata una indimenticabile esperienza.

Press

Coming soon...

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Valentine Profumeria & Co.
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HB Profumerie
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Profumeria Moorea
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Beautik Baneasa Shopping City
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Boutique «Grass C.L.U.B.»
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Fitness salon «First&Only»
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Megacentre «Italia»
Moscow

Jewelry salon «Lavka»
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Perfume boutique «Mon Parfum»
Novosibirsk

Heinemann (Duty Paid)
Pulkovo, Saint Petersburg

Perfume boutique «Art Parfum»
Rostov

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Boutiques boutique
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Boutique «LE PARFUM»
Tambov

Boutique «Select»
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Bawabet Shareq Mall
Abu Dhabi

Paris Gallery Marina Mall
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Perfume Bay Yas Mall
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Paris Gallery Al Ain Mall
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Festival City
Dubai

Paris Gallery The Dubai Mall
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Paris Gallery Fujairah City Center
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Paris Gallery Mega Mall
Sharjah

Contact

Email: info@nicheandco.com

Email: commerciale@nicheandco.com

Niche and Co. SA
Via A Vanoni, 6900 Lugano
Svizzera

Niche and Co SA italia
P.I.IT03627130127

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Credits: texts, photos and video by Emanuela Gambazza